Europe’s cultural economy is rooted in its history: the region enjoys a unique concentration of heritage and arts institutions. However, Europe also remains a trendsetter on the global stage. For instance, the UK is a leader in the art market, especially due to its contemporary art, and French company Publicis is a key player in the global advertising industry.
Seven of the 10 most visited museums in the world are European (three in Paris, two in London) and 30 of the 69 UNESCO “Creative Cities” are European. The European cultural economy also relies on a well-structured ecosystem with the presence of big CCI players (WPP Group, Pearson, Axel Springer, Universal, Ubisoft).